#1 The web is what you make of it!

An inspiring chat with a couple of strangers on a plane has got me back on track and back to #1. Here we go again!

Today’s inspiring story is courtesy the Cambridge Satchel Company. Started in 2008 by Julie Deane and her mum Freda as a way to pay for Julie’s kid’s school fees, this company has gone on to become one of the biggest success stories in fashion accessories. The first brainstorming session Julie and Freda had was in Julie’s kitchen over a cup of tea. Their initial investment was £600 and the first model’s Julie used to market her bags were her kids. What gave the company the impetus it needed after it’s initial success, was that Julie used the web to reach out to bloggers across the world! Now who would have thought of that!!!!!

Here’s where you read more in their words. It’s a simple story, but it’s inspiring to hear it being re-told ever so often!

What I take away with me is that you don’t go from a casual conversation in your kitchen to ‘selling in 86 countries + a new line designed in collaboration with Vivienne Westwood’, through sheer luck alone.

It takes hard work and persistence.

A few weeks ago I would have said that you need to have a smashing idea to set up your own business, but that’s not always true. You need to have lots of ideas and keep trying them out one by one. Or all together.

You will never know what clicks, unless you give an idea a try. And you definitely can’t stop trying or not try at all.

Keep questioning…keep trying to do things differently…keep trying to push the boundaries a little bit each day.

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